1. Strengthening Core Competence

NIBC operates the concentrated investment in our six core business (Business Development, 
Affordable Housing Development, Construction, Sales & Marketing, Hospitality & Property 
Management and Trading) to lead the market in related areas.
- We understand and develop our competitive advantage. 
- We introduce the advanced business-structure to develop the six core areas.
- We implement clear business goals, constantly monitor, evaluate and provide feedback.

 

2. Human Resource Development

NIBC is committed to human resource development, which is the core responsibility of a future leader.
- We prepare future generation by cultivating top talent.
- We foster our employees in the medium and long-term perspective. 
- We support and encourage our employees through fair assessment and adequate reward.
- We provide the self-development opportunities to outstanding individuals.

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3. Site Management

NIBC believes that the most important key for business is the business site. 
- We equip the site-based management system. 
- We monitor progress and situation on the spot. 
- We check onsite information and needs immediately.

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4. Brand Management

NIBC values the trust of our customers. 
- We perform successful business through competence, excellence, and integrity. 
- We make decisions based on brand value and long-term prospective. 
- We generate synergy within and among businesses and organizations. 
- We improve NIBC brand value by developing superior corporate social responsibility.